Photonovellas or photostory books were highly popular in the late 70's in Cambodia. The art form still has a strong potential today, particularly for low-literacy populations, such as the ones targeted by this health insurance scheme
Additonally, Action IEC also developed a series of posters, customized to fit the brand of each of the 8 NGOs - so that each NGO could use its own devoted poster in their target areas. As usual, Action IEC ensures that the products it develops have a better shelf-life - In the case of posters for example, we advise our clients to use a calendar, with buddhist holidays - that people always find very useful. This way, there is added functionality and the chances of the poster staying up all year are increased - by doing so, the targets are exposed regularly to the messages.