Action IEC is currently producing a series of ten videos for the ADB funded Tonle Sap Poverty Reduction and Smallholder Development Project. In this project, the idea came to develop a template for instructional videos that could be used in a longer term by the telecenter website of the Ministry of Agriculture. The Ministry is working with various development partners to extend the use of digital technologies in agricultural extension services. The TSSD is already testing the use of tablets by commune extension workers (CEW). In the near future, more content will be made available to the CEW and ultimately to the farmers.
So it made sense to try to make the production process more systematic - and Action IEC developed a template for these videos that is geared at providing a clear guide for instructional content. Alongside the video format, a mascot has also been tested to find more appealing ways to inform farmers. Some mascots were developed after a participatory workshop with the staff of the various Departments of Agriculture from the 4 provinces of the project. The mascots have so far been tested in three locations (Siem Reap, Bantey Meanchey and Kompong Thom) - for the moment, the choice of farmers is leaning towards the use of a nice little frog. But you can also vote below and give us your ideas!
So it made sense to try to make the production process more systematic - and Action IEC developed a template for these videos that is geared at providing a clear guide for instructional content. Alongside the video format, a mascot has also been tested to find more appealing ways to inform farmers. Some mascots were developed after a participatory workshop with the staff of the various Departments of Agriculture from the 4 provinces of the project. The mascots have so far been tested in three locations (Siem Reap, Bantey Meanchey and Kompong Thom) - for the moment, the choice of farmers is leaning towards the use of a nice little frog. But you can also vote below and give us your ideas!
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