For SHPA and CBHI, with the support of MiA, GiZ, Maltesers and the Ministry of Health, Action IEC developed a series of products promoting a new health insurance scheme. Initially focused on the production of a video, the project took another turn. Action IEC provided its expertise to develop a brand for the health insurance - a product used by a consortium of community based health organisations. Action IEC also suggested to extend the shelf life of the drama video, by developing a photostory book.
Photonovellas or photostory books were highly popular in the late 70's in Cambodia. The art form still has a strong potential today, particularly for low-literacy populations, such as the ones targeted by this health insurance scheme
Additonally, Action IEC also developed a series of posters, customized to fit the brand of each of the 8 NGOs - so that each NGO could use its own devoted poster in their target areas. As usual, Action IEC ensures that the products it develops have a better shelf-life - In the case of posters for example, we advise our clients to use a calendar, with buddhist holidays - that people always find very useful. This way, there is added functionality and the chances of the poster staying up all year are increased - by doing so, the targets are exposed regularly to the messages.
Photonovellas or photostory books were highly popular in the late 70's in Cambodia. The art form still has a strong potential today, particularly for low-literacy populations, such as the ones targeted by this health insurance scheme
Additonally, Action IEC also developed a series of posters, customized to fit the brand of each of the 8 NGOs - so that each NGO could use its own devoted poster in their target areas. As usual, Action IEC ensures that the products it develops have a better shelf-life - In the case of posters for example, we advise our clients to use a calendar, with buddhist holidays - that people always find very useful. This way, there is added functionality and the chances of the poster staying up all year are increased - by doing so, the targets are exposed regularly to the messages.
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