Reaching the Last Mile
Action IEC helped a team from UNCDF NY to produce the film featured at the 50th Anniversary of UNCDF in New York. The video notably features some of the aerial footage produced by our in-house pilots. We are pleased to present this video by Documist Productions
CAsh Transfer programme
Action IEC is proud to present this video produced for UNICEF's cash Transfer Programme
3rd campaign fully funded on TOSFUND
To add to the list of success stories of TosFUND, we are proud to announce the third fully funded campaign on the platform: Phara Ponleu Selapak in Battambang rises over 9500 USD to provide meals to the young students attending the school in Battambang.
The campaign only lasted 6 weeks and raised funds through its extensive network in Cambodia but also abroad.
One third of the campaign funds were raised through cash in hand donations and the rest was mostly funded using the TosFUND platform. Congratulations again to Phare for this excellent work and hope to see you again on the platform soon.
To find out more about TosFUND, please visit the online donation platform
What is tosfund?
TOSFUND is a crowd sourced initiative aiming to bring crowd-funding to Cambodians.
The project started in 2014 and the concept developed with the partnetship of development and media actors (ActionIEC), film and art producers (Cometogether) and leading Cambodian Developers from Alien Dev and other lead IT technicians.
The initiative was facilitated by a Grant from USAID, the support of mobile operator Cellcard, Wing for offline donations and last but not least, ACLEDA with its brand new international payment gateway system that allows TOSFUND to uniquely facilitate donations from inside and outside the country.
Crowd-funding - the act of collecting funds from a large number of people - is totally new in Cambodia. Some local entrepreneurs have already successfully raised funds for films and development projects but solely with foreign support. Now Cambodians have a platform where they can propose their own ideas to the Cambodian public.
TOSFUND LaunchES WITH VIRAL VIDEO
TOSFUND launched, presenting a range of 16 most interesting and worthy causes to support, with technology to support offline, online and mobile payments. The launch was attended by the key campaigners and their supporters. Over 100 participants joined the fun at the Moon Rooftop Terrace in Phnom Penh on the 30th of March. They were welcomed with a surprise premiere of the viral music video made by the Cometogether team of TOSFUND. The video has already reached over 100 000 views on facebook. It conveys the message of TOSFUND:It's not about the money, its about your love and engagement!
GOOD PARENTING TVC Spots
Had a bad dream?
Of Salads And Tablets
Like the snails on lettuces the cameras hover on the salads recently planted by Mr Yea Yeavn . Action IEC is completing a series of 10 instructional videos for farmers. The final shoot is in Siem Reap and focuses on two technologies : salads and sweet corns. Various other topics are covered in the series such as frog farming, chick raising, poultry farms, pig feed preparation, cucumbers, long beans, eggplant and fodder for cows. In each film many techniques are revealed such as preparing soil and compost for nurseries and for planting in rows. Action IEC will likely deliver more than 10 video clips and will also make a special short video to better explain the aim and achievements of the TSSD project.
More news coming soon!
Helpage Board Meeting
Action IEC key staff was very happy and interested to join the HelpAge board meeting this week . Many interesting issues were raised related to the current and future developments of the organisation. Among the main points discussed , human ressource management and planning for the future strategies. One important take away information is the aim to further expand the existing 0PA model to another 40 areas in Battambang Bantey Meanchey and Siem Reap . The meeting was an opportunity to observe the strong corporate and institutional values of Help Age in Cambodia.
In a field in Bantey Meanchey province, a farmer plows his land. He is preparing for a season of eggplants. His work is fully recorded at every step of the way by two DSLR cameras, a flying drone and various time-lapse cameras. The footage will be compiled into small video clips showing specific skills and new farming technologies. The clips will then be uploaded to the telecenter website and from there all the Commune Extension workers will be able to view, download and relay the clips to their local farming communities.
It is estimated that only 3 out ten farmers can read and write. In this context, videos are seen as a key to unlocking the flow of knowledge that can be brought to farmers. But the content is only a part of the solution. Currently two companies in Cambodia (Singtech and MTab) are offering cheap tablets (prices ranging from 70 to 100 usd) - and farmers are buying into the new technology. The increasing reach of these new technologies are already being used
The multimedia component of the TSSD is being implemented by Action IEC - and the NGO has brought in a heavy dose of creative thinking into this series of ten videos. Action IEC has produced an instructional video template that applies to each of the ten videos but that may also be used by other partners working to support the work of the Department of Agricultural Extension at the Ministry of Agriculture. By coordinating these productions with other key stakeholders in the agricultural sector, Action IEC hopes to improve the branding of materials that reaches farmers.
has been working with Action IEC since 1995 as media advisor. He is among the lead consultants of C4D